New brand creation / Packaging design
Body Care, Soap
Are you also someone who likes to sing in the shower? The soap brand Solala is a reminder for us to take care of ourselves, relax and enjoy our solo time.
The task was to design a product and packaging that would encourage people to have a break from the hustle and bustle of everyday life and enjoy some self care time.
We found a habit that most people have in common and built the brand concept on it. When we do something, and do it with passion, we unconsciously start to sing - sing in our mind or sing out loud. It is that one time in the day where we are all alone in the shower, with no care in the world. This is when we are relaxed enough to burst into our favorite song, awakening the unhindered soloist inside of us.
This is our solo time - time for Solala. The attractive packaging of Solala soap is in the form of a classical bathtub. It is unique not only for its design, but for being made from one single piece of paper. Each soap type has its own character portrayed on the packaging - olive, rose, blueberry, and orange. These serene characters relaxing in the tub are making music, and you can almost hear the song in the air. The product category is easily identified by the packaging, which will be a fresh variation to the standard soap packaging familiar in the stores. Complimented by this beautifully designed packaging, these soaps are meant to add bliss and song to any consumer's life.